ATGATT (All the Gear, All the Time)
Basically, if you want to significantly increase your odds of surviving a motorcycle, high-quality gear is essential. When done correctly, riding equipment should be comfortable, body forming, made of quality materials, and "one" with the rider.
To meet these criteria, it's important to try, wear, test, and read independent reviews prior to purchasing. I strongly believe that having an experienced motorcycle mentor and subscribing to quality publications (or websites) can be an excellent place to gleam this information. Also critical to doing this correctly, riders should seek equipment that is as customized as possible. While more expensive than off-the-rack equipment, custom-made motorcycle gear can make all the difference in the world for comfortable and safer riding.